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It's difficult to buy and sell the right stock every year, and it's nearly impossible to outperform the market year in and year out. Then how do so many people continue to see substantial market-beating investment returns with portfolios that just seem to grow and grow, year in and year out? With the help from savvy asset allocation strategies, such as those developed by David Darst, Mr. Asset Allocation, and the leading thinker in asset allocation strategies. More art than science, more behavior than financial engineering, Darst entertainingly informs everyone how they too can invest like the rich. Dynamic yet understandable, The Little Book Of Big Returns revolutionizes the world of asset allocation. Based on brilliant thinking and leading research, Darst's writing has been lauded as crisp, ultra-clear, and always down-to-earth. Now this crucial topic is accessible to anyone - investors and pros alike - all of who need to know the best in asset allocation strategies. It is the difference between mediocre and stellar returns.
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£8.39  (You save 30%)

About the author: David M. Darst (New York, NY) is a Managing Director of Morgan Stanley and chairs the firms Global Wealth Management Asset Allocation and Investment Policy Committee. He serves as Chief Investment Strategist of the Global Wealth Management Group, with responsibility for Asset Allocation and Investment Strategy, and was the founding President of the Morgan Stanley Investment Group. Mr. Darst joined Morgan Stanley in 1996, after more than 20 years with Goldman Sachs, where he served as a senior executive in the Equities Division. Previous responsibilities with Goldman included serving as Resident Manager of their private bank in Zurich. Darst is the author of four books: The Complete Bond Book, The Handbook of Bond and Money Markets, The Art of Asset Allocation, and Mastering the Art of Asset Allocation.

According to Peter Schiff, the coming decade will look very much like the 1970s - a decade few investors of today remember in any detail. As before, it will bea difficult investment environment.A time of rising inflation, higher interest rates, and soaring commodity prices coupled with a weakening dollar, falling real estate, stock and bond prices-and recession.As a result, many of the investment strategies that worked so well in the 1980s and 1990s will be doomed to failure in the coming decade.No longer caninvestors count on falling interest rates, decelerating inflation, and rising asset prices - the hallmark of the boom years. As these trends reverse, Schiff will show investors how to change with the times and adapt their investment strategies to new circumstances.

In The Little Book of Bull Moves in Bear Markets, Schiffwill analyze the bull markets of the 1920's, 1960s, and 1990s and the bear markets that followed in the 1930s, 1970s, and the one currently under way. Analyzing the various similarities and differences among these time periods from market, economic, and political perspectives, he will discuss the investment themes that worked in prior bear markets. He will also provide detailed advice on which techniques and strategies will help investors maintain and build their wealth in the difficult times that lie ahead.
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About the author: Peter Schiff (Darien, CT) is President of Euro Pacific Capital, Inc. Schiff is one of the few non-biased investment advisors (not committed solely to the short side of the market) to have correctly called the current bear market before it began and to have positioned his clients accordingly. As a result of his accurate forecasts on the U.S. stock market, commodities, gold and the dollar, he is becoming increasingly more renowned. He has been quoted in many of the nation's leading newspapers, including The Wall Street Journal, Barron's, Investor's Business Daily, The Financial Times, The New York Times, The Los Angeles Times, The Washington Post, and more. He has appeared on CNBC, CNNfn, Fox News and Bloomberg. Schiff is also the author of Crash Proof: How to Profit From the Coming Economic Collapse (Wiley 2007).

Pat Dorsey, the director of stock analysis for Morningstar, Inc., shows readers in simple, straight forward language, the secret to selecting excellent companies. In The Little Book That Builds Wealth Dorsey takes readers along the path to understanding and discovering what an "economic moat" is, how to measure it against other moats, and finally, how to best select a company.

The moat concept is not a new one. It was made famous by Benjamin Graham and Warren Buffett. But, it has been a long time since anyone has revisited the concept and applied rigorous financial analysis to the concept. In The Little Book That Builds Wealth Pat Dorsey explains exactly how to measure a moat and how to profit very well from the analysis. This is not straight value investing and it is not straight growth investing. It is buying high quality, growing companies, with a nice niche, at a good price.

Morningstar's stock rating system is based on a fundamental and disciplined approach to selecting companies. The system is not strictly a value approach nor is it strictly a growth approach. The goal is to select excellent companies with a strong "moat" that feature good growth fundamentals mixed with a fair price. Sounds like a pretty selective approach? Well, yes it is. But, it is also what makes the system so powerful and so successful.

Morningstar's stock rating system is the basis for their Stock Investor newsletter and their flagship rating service--featured in the annual book, Stocks 500. This star system has had exceptional results. Since its inception, the Morningstar "5 Star" rated stocks have nearly doubled the return of the S&P.
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About the author: Pat Dorsey (Chicago, IL) is director of stock analysis for Morningstar, Inc., a leading provider of independent investment research in the United States and major international markets. Morningstar offers an extensive line of Internet, software, and print-based products for individuals, financial advisors, and institutions. Founded in 1984, the company's mission is to help investors reach their financial goals.

One of the most well-respected and successful growth investors of our day offers readers a fundamental understanding of how to get rich using the best in growth investing strategies. Navellier has made a living by picking top, actively traded stocks and capturing unparalleled profits from them in the process. Now, with The Little Book That Makes You Rich, he shows readers how to find stocks that are poised for rapid price increases, regardless of overall stock market direction. Navellier also offers readers the statistical and quantitative measures needed to measure risk and reward along the path to profitable growth stock investing."

Filled with in-depth insights and practical advice, The Little Book That Makes You Rich gives individual investors specific tools for selecting stocks based on the factors that years of research have proven to lead to growth stock profits. These factors include analysts' moves, profit margins expansion, and rapid sales growth. In addition to offering readers tips for not paying too much for growth, it also addresses essential issues that every growth investor must be aware of, including which signs will tell you when it's time to get rid of a stock and how to monitor a portfolio in order to maintain its overall quality. Accessible and engaging, The Little Book That Makes You Rich outlines an effective approach to building true wealth in today's markets.
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About the author: Louis Navellier (Reno, NV) has one of the most exceptional long-term track records of any financial newsletter editor in America. As a financial analyst and editor of investment newsletters since 1980, Navellier's recommendations (published in Emerging Growth) have gained over 4,806 percent in the last 22 years, as confirmed by a leading independent newsletter rating service, The Hulbert Financial Digest. Emerging Growth is one of Navellier's four services, which also includes his Blue Chip Growth service for large-cap stock investors, his Quantum Growth service for active traders seeking shorter-term gains, and his Global Growth service for active traders focused on high growth global stocks.

What is growth investing?
An investment strategy to increase capital by buying stocks the manager believes will go up in price, regardless of the stock's current price relative to its underlying value. Growth investing is often discussed in contrast to value investing.

Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner's game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a loser's game. Common sense tells us--and history confirms--that the simplest and most efficient investment strategy is to buy and hold all of the nation's publicly held businesses at very low cost. The classic index fund that owns this market portfolio is the only investment that guarantees you with your fair share of stock market returns.

To learn how to make index investing work for you, theres no better mentor than legendary mutual fund industry veteran John C. Bogle. Over the course of his long career, Bogle--founder of the Vanguard Group and creator of the worlds first index mutual fund--has relied primarily on index investing to help Vanguard's clients build substantial wealth. Now, with The Little Book of Common Sense Investing, he wants to help you do the same.
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About the author: John C. Bogle is founder of the Vanguard Group, Inc., and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996, and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the worlds 100 most powerful and influential people, and Institutional Investor presented him with its Lifetime Achievement Award.

What is index investing?
Index investing, also called indexing, is a method of passive investing whereby a fund (or individual) buys the same stocks in the same proportions as in a target index. The objective of this method is to buy and hold the index.

Value stocks are about as exciting as watching grass grow, but have you ever noticed just how much your grass grows in a week?"

High-caliber value manager Christopher Browne discusses some of the most important methods, ideas, and approaches associated with value investing, including: buying stocks when they are on sale; never losing money; where to find value; how to find value and opportunity; when to hold and when to let go (including a 15-point checklist of things to look out for); long-term investing; and how to be a knowledgeable investor. Written in a friendly and easy-to-understand manner, The Little Book of Value Investing will show readers how to understand and implement one of the most effective investment strategies ever created.
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£9.23  (You save 34%)

About the author: Christopher H. Browne (New York, NY) joined Tweedy, Browne Company LLC, a registered investment advisor, in 1969. Mr. Browne is a managing director of Tweedy, Browne Company, LLC and is a member of the firm's management committee. He is also President of the Tweedy, Browne Funds, a mutual fund group.

What is value investing?
A 'value' approach to stock-picking looks for companies whose stocks are trading at less than their true worth. All value investors will be 'contrarian' in outlook, going against the herd, avoiding rising stocks and investigating falling prices for the best buys. A search for value is a search for currently neglected stocks--businesses that can generate far better shareholder returns than the market price suggests.

Two years in MBA school won't teach you how to double the market's return. Two hours with The Little Book That Beats the Market will. Hedge fund manager and Columbia Business School professor Joel Greenblatt has set out to show, in a step-by-step fashion, how "beating the market" can be made simple and easy for investors of any age.

In addition to setting out the basic principles of successful stock market investing, this book provides a "magic formula" that is easy to use and makes buying good companies at bargain prices automatic. Though the formula has been extensively tested and is a clear breakthrough in the academic and professional world, the commonsense method is convincingly explained using 6th grade math skills, plain language, and humor. Readers will learn how to use this low-risk method to beat the market and professional managers by a wide margin. Along the way, readers will also learn: how to view the stock market; why success eludes almost all individual and professional investors; and why the formula will continue to work even after everyone "knows" it.
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£9.09  (You save 35%)

About the author: Joel Greenblatt is the founder of Gotham Capital, an investment partnership that has averaged returns of over 40% per year since inception more than 20 years ago. He is an Adjunct Professor at Columbia Business School and the former Chairman of the Board of a Fortune 500 company. He is the author of You Can Be A Stock Market Genius and holds a BS and an MBA from the Wharton School.