Brands: The New Wealth Creators by Susannah Hart and John Murphy at the Global Investor Bookshop

	Brands: The New Wealth Creators by Susannah Hart and John Murphy - OUT OF PRINT - This book is no longer available from Global Investor. You may be able to find a second-hand copy at ABEBooks, the world's largest online marketplace for used, rare, and out-of-print books.
Product code: 69237 ISBN: 0333659090, ISBN13: 9780333659090, 240 pages, paperback Published by Palgrave MacMillan, 1997 Rate this book... Currently 0.00/5 1 2 3 4 5 Rating: 0.0/5 (0 votes cast) Write a review of this book Your Name : (as you wish it to appear on this site, optional) Your Review: Reviews are subject to our Terms and Conditions

Description of Brands: The New Wealth Creators

Brands are probably the most valuable assets of most of today's international companies. It is now recognised that branding is as important in the industrial and service sectors as it is in the packaged goods markets.;This book, looks at international brands from all perspectives, from the development of new brands to brand management, from trade mark protection to the role of advertising. Trade mark lawyers, designers and advertising agencies have all contributed to this topical and authoritative book.