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Description of Employer Brand Leadership

Sharing the best insights from his employer brand global tour to more than 30 cities in 20 countries over 2 years Brett Minchington's new book, Employer Brand Leadership - A Global Perspective is a practical management resource for leaders at all levels and includes frameworks, models, tools, strategies and tips to assist you to lead your employer brand strategy. The art and science of employer branding has been embraced by leaders of top companies around the world and the role of the employer brand leader is growing in importance as a way to strategically manage a company's ability to attract, engage and retain talent. This book will ensure your focus is guided in the right direction and provides key learnings from 9 global case studies of top companies who have journeyed down the employer brand strategy path before, saving you time, energy and investment.

Title Information

ISBN:

9780646536484

Format:

Paperback

Product Code:

511913

Publisher:

Collective Learning Australia

Published:

01/08/2010

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