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Description of The Association Guide to Going Global

Praise for The Association Guide to Going Global

"Whether you are looking to take your organization global or you are already there, you will gain additional insights by reading this book. It is must reading for any board member or executive." —James Zaniello, President, Vetted Solutions

"It is impossible to exaggerate the importance and timeliness of this superb book! For years, I have been part of the association community and worked hard to figure out how to best move onto the global stage and watched hundreds of my fellow CEOs and staff struggle to do the same. Now, finally, Steve Worth provides an excellent resource for moving from idea to implementation.This in–depth, well–written book will guide your journey and provide a road map for critical conversations about going global with boards, staff, and other association stakeholders."—Susan Sarfati, CEO, High Performance Strategies; founding CEO,The Center for Association Leadership; former executive vice president,The American Society of Association Executives; former CEO,The Greater Washington Society of Association Executives

"In this seminal book, Steve Worth provides both the opportunity and obligation for associations to globalize. He clearly demonstrates that associations are unique with regard to having a mission focus as they cross borders. However, that is not to say they should act in an unprofitable way, and he provides insightful steps for every association leader to follow as they undertake the adventure. I only wish I had such a reference and these expert resources ten years ago when I began the globalization journey!"—Brian J. Glade, SPHR, GPHR, Vice President,Society for Human Resource Management (SHRM)

Increase your association′s reach. Boost your organization′scontinued success on an international scale. Discover why going global is critical to your association′s survival. Do it all with thewide–reaching guidance found in The Association Guide to Going Global.

Title Information

ISBN:

9780470587898

Pages:

208 pages

Format:

Hardback

Product Code:

511894

Publisher:

John Wiley & Sons Ltd

Published:

20/08/2010

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About Steven Worth

STEVEN M. WORTH is President of Plexus Consulting Group, LLC and has extensive experience in assisting businesses, governments, and associations with their public affairs, government relations, and strategic planning needs. He also created the Association International Market Development (AIMD) and is the author of The Power of Partnership, a book examining the best practices of organizations in forming strategic partnerships.