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Tourism Branding by Ana Maria Munar
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Tourism Branding (eBook) [eBook]

Communities in Action

by Ana Maria Munar
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£64.95
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Summary of Tourism Branding

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.

Title Information

ISBN:
9781849507219
Pages:
312 pages
Format:
eBook
Product Code:
501358
Publisher:
Emerald Group Publishing Limited
Published:
27/08/2010

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