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Common Sense on Mutual Funds by John C. Bogle
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Common Sense on Mutual Funds [Hardback]

New Imperatives for the Intelligent Investor

by John C. Bogle
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Description of Common Sense on Mutual Funds

Praise for The Original 1998 Edition

"Cogent, honest, and hard-hitting - a must read–for every investor."
- Warren E. Buffett

Praise for Common Sense On Mutual Funds fully updated 10th anniversary edition

"The only thing better than Bogle's original book is its improved revision. Bon appetit!"
- Paul A. Samuelson, Nobel Laureate, Economics

"Were I allowed to recommend only one investment volume to friends and family, the updated edition of Common Sense on Mutual Funds would be it - it is even better than the first edition was ten years ago."
- William J. Bernstein, author of The Investor's Manifesto, A Splendid Exchange, The Birth of Plenty, and The Four Pillars of Investing

"How do you improve upon perfection? Well, with this tenth anniversary edition of Common Sense on Mutual Funds, the best mutual fund primer just got better."
- Don Phillips, Managing Director, Morningstar

"In this timely update of Common Sense on Mutual Funds, John Bogle improves on what was the finest book on mutual funds ever written."
- Jane Bryant Quinn, financial columnist and author of Smart and Simple Financial Strategies for Busy People

"Jack Bogle cares passionately about everyday Americans - and that passion is palpable in these pages. This new edition of Common Sense on Mutual Funds will send you marching into the financial markets with a sense of mission."
- Jonathan Clements, author of The Little Book of Main Street Money

"When the history of modern investment management is written, John Bogle will stand out as one of its towering figures."
- Byron R. Wien, Vice Chairman, Blackstone Advisory Services

"A powerful no-nonsense prescription for how individual investors should structure their portfolios in the current market environment."
- Martin Leibowitz, Managing Director, Morgan Stanley

Title Information

ISBN:
9780470138137
Pages:
656 pages
Format:
Hardback
Product Code:
417319
Publisher:
John Wiley & Sons Ltd
Published:
12/01/2010
Edition:
10th Anniversary edition

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About John C. Bogle

John C. Bogle is founder of the Vanguard Mutual Fund Group and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the world's 100 most powerful and influential people; and Institutional Investor presented him with its Lifetime Achievement Award. Bogle is also the author of Enough. and The Little Book of Common Sense Investing, both published by Wiley.

Contents of Common Sense on Mutual Funds

Foreword for the 10th Anniversary Edition
Foreword for the Original Edition
Preface to the 10th Anniversary Edition
Preface to the Original Edition
Acknowledgments
About the Author

PART I: On Investment Strategy

1 On Long-Term Investing. Chance and the Garden
2 On the Nature of Returns. Occam's Razor
3 On Asset Allocation. The Riddle of Performance Attribution
4 On Simplicity. How to Come Down to Where You Ought to Be

PART II: On Investment Choices

5 On Indexing. The Triumph of Experience over Hope
6 On Equity Styles. Tick-Tack-Toe
7 On Bonds. Treadmill to Oblivion?
8 On Global Investing. Acres of Diamonds
9 On Selecting Superior Funds. The Search for the Holy Grail

PART III: On Investment Performance

10 On Reversion to the Mean. Sir Isaac Newton's Revenge on Wall Street
11 On Investment Relativism. Happiness or Misery?
12 On Asset Size. Nothing Fails Like Success
13 On Taxes. The Message of the Parallax
14 On Time. The Fourth Dimension-Magic or Tyranny?

PART IV: On Fund Management

15 On Principles. Important Principles Must Be Inflexible
16 On Marketing. The Message Is the Medium
17 On Technology. To What Avail?
18 On Directors. Serving Two Masters
19 On Structure. The Strategic Imperative

PART V: On Spirit

20 On Entrepreneurship. The Joy of Creating
21 On Leadership. A Sense of Purpose
22 On Human Beings. Clients and Crew

Afterword

Appendix I Some Thoughts about the Current Stock Market as 2010 Begins
Appendix II Some Thoughts about the Current Stock Market as 1999 Begins
Appendix III Supplemental Data

Notes
Index


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