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How to Smell a Rat by Kenneth L. Fisher,Lara Hoffmans
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How to Smell a Rat [Hardback]

The Five Signs of Financial Fraud

by Kenneth L. Fisher and Lara Hoffmans
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Description of How to Smell a Rat

How to smell a rat

Did you know that nearly every financial scam, including Bernard Madoff′s $65 billion Ponzi scheme, could have easily been avoided? Ken Fisher does, and now, in How to Smell a Rat, he arms you with five simple signs that can alert you to possible scams and insulate you against financial fraud.

How to Smell a Rat is an informative look at recent and historic examples of fraudsters, how they operated, and how their scams could have been avoided. Page by page, this reliable resource highlights various features of potential frauds and provides you with an insider′s view on how to spot financial disasters before you become a part of them.

Most investment scams can be easily detected and more easily avoided. While Bernard Madoff may be a criminal, the greater crime is that investors continue to be swindled for no reason. Pick up How to Smell a Rat, and learn how to protect yourself as best you can from financial fraud.  

Title Information

ISBN:
9780470526538
Pages:
224 pages
Format:
Hardback
Product Code:
412238
Publisher:
John Wiley & Sons Ltd
Published:
11/08/2009

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About Kenneth L. Fisher and Lara Hoffmans

Ken Fisher is best known for his prestigious ¿Portfolio Strategy¿ column in Forbes magazine, where his twenty–five–year tenure of high–profile calls makes him the fourth longest–running columnist in Forbes¿ 90–plus–year history. Ken is the founder, Chairman, and CEO of Fisher Investments, an independent global money management firm. He is on Investment Advisor magazine¿s prestigious IA–25 list of the industry¿s most influential people; is the award–winning author of numerous scholarly articles; and has published five previous books, including the New York Times bestsellers The Only Three Questions That Count and The Ten Roads to Riches¿both of which are published by Wiley. Ken has been published, interviewed, and/or appeared in most major American, British, and German finance or business periodicals. He has a weekly column in Focus Money, Germany¿s leading weekly finance magazine.

Lara Hoffmans graduated from the University of Notre Dame with a BA in theatre. She is a content manager at Fisher Investments and contributing editor of MarketMinder.com. She also coauthored with Ken Fisher the bestsellers The Only Three Questions That Count and The Ten Roads to Riches.

Contents of How to Smell a Rat

Acknowledgments
Introduction

1: Good Fences Make Good Neighbors
2: Too Good To Be True Usually Is
3: Don't Be Blinded by Flashy Tactics
4: Exclusivity, Marble, and Other Things That Don't Matter
5: Due Diligence Is Your Job, No One Else's
6: A Financial Fraud Free Future

Appendix A: Asset Allocation - Risk & Reward
Appendix B: Same But Different - Accounting Fraud
Appendix C: Minds that Made the Market

Notes
Index


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