•   Tuesday February 9 2010
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Animal Spirits by George A. Akerlof,Robert J. Shiller
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    Description of Animal Spirits


    The global financial crisis has made it painfully clear that powerful psychological forces are imperiling the wealth of nations today. From blind faith in ever-rising housing prices to plummeting confidence in capital markets, 'animal spirits' are driving financial events worldwide. In this book, acclaimed economists George Akerlof and Robert Shiller challenge the economic wisdom that got us into this mess, and put forward a bold new vision that will transform economics and restore prosperity. Akerlof and Shiller reassert the necessity of an active government role in economic policymaking by recovering the idea of animal spirits, a term John Maynard Keynes used to describe the gloom and despondence that led to the Great Depression and the changing psychology that accompanied recovery. Like Keynes, Akerlof and Shiller know that managing these animal spirits requires the steady hand of government - simply allowing markets to work won't do it.
    In rebuilding the case for a more robust, behaviorally informed Keynesianism, they detail the most pervasive effects of animal spirits in contemporary economic life - such as confidence, fear, bad faith, corruption, a concern for fairness, and the stories we tell ourselves about our economic fortunes - and show how Reaganomics, Thatcherism, and the rational expectations revolution failed to account for them. "Animal Spirits" offers a road map for reversing the financial misfortunes besetting us today. Read it and learn how leaders can channel animal spirits - the powerful forces of human psychology that are afoot in the world economy today.

    Contents of Animal Spirits

    Preface
    Acknowledgments
    Introduction

    Part One: Animal Spirits
    Chapter One: Confidence and Its Multipliers
    Chapter Two: Fairness
    Chapter Three: Corruption and Bad Faith
    Chapter Four: Money Illusion
    Chapter Five: Stories

    Part Two: Eight Questions and Their Answers
    Chapter Six: Why Do Economies Fall into Depression?
    Chapter Seven: Why Do Central Bankers Have Power over the Economy (Insofar as They Do)?
    Postscript to Chapter Seven: The Current Financial Crisis: What Is to Be Done?
    Chapter Eight: Why Are There People Who Cannot Find a Job?
    Chapter Nine: Why Is There a Trade-off between Inflation and Unemployment in the Long Run?
    Chapter Ten: Why Is Saving for the Future So Arbitrary?
    Chapter Eleven: Why Are Financial Prices and Corporate Investments So Volatile?
    Chapter Twelve: Why Do Real Estate Markets Go through Cycles?
    Chapter Thirteen: Why Is There Special Poverty among Minorities?
    Chapter Fourteen: Conclusion

    Notes
    References
    Index

    About George A. Akerlof and Robert J. Shiller

    George A. Akerlof is the Daniel E. Koshland Sr. Distinguished Professor of Economics at the University of California, Berkeley. He was awarded the 2001 Nobel Prize in economics. Robert J. Shiller is the best-selling author of "Irrational Exuberance" and "The Subprime Solution" (both Princeton). He is the Arthur M. Okun Professor of Economics at Yale University.

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