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- Product code: 3679
- ISBN: 0471146323,
ISBN13: 9780471146322,
304 pages, hardback
Published by Marketplace Books, 1st edition, 1997
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Description of The Art of Short Selling |
On the investment playing field, there is perhaps no game more exciting than short selling. With the right moves, it can yield high returns; one misstep, however, can have disastrous consequences. In The Art of Short Selling, Kathryn Staley, an expert in the field, examines the essentials of this important investment vehicle, providing a comprehensive game plan with which you can effectively play - and win - the short selling game.
Whether used as a means of hedging bets, decreasing the volatility of total returns, or improving returns, short selling must be handled with care - and with the right know-how As Staley points out, 'Short selling is not for the faint of heart. If a stock moves against the position holder, the effect on a portfolio and net worth can be devastating. Investors need to understand the impact on their accounts as well as the consequences of getting bought in before they indulge in short selling.'
The first and most important move in short selling is to identify flaws in a business before its share price drops. To help you tackle this key step, Staley shows you how to evaluate company financial statements and balance sheets, make sense of return ratios, detect inconsistencies in inventory, and analyze the statement of cash flows.
Through real-world examples that illustrate the shorting of bubble, high multiple growth, and theme stocks, you'll proceed step by step through the complete process and learn to carry out all the essentials for a successful short sell, including quantifying the risk factor and orchestrating correct timing.
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Contents of The Art of Short Selling |
Part I - Facts and Practitioners
1. Overview: Wealth with Risk
2. Short Sellers
Part II - Categories and Examples
3. Bubble Stocks
4. High-Multiple Growth Stocks: High Risk, Low Return
5. High-Multiple Growth Stocks: High Returns, Faltering Growth
6. If You Can't Read It, Short It
7. Money Suckers: Coining Money to Live
8. If You Can't Fix It, Sell It
9. Industry Obsolescence: Theme Stocks
10. All of the Above: Crazy Eddie
Part III - History and General Lessons
11. Shortcomings
12. History and Controversy
13. Six Pillars of Fundamental Short Selling
Appendix: Margin Accounts and Short Selling
Index
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