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A Practitioner's Guide to Financial Promotion, 2nd Edition by Tamasin Little, SJ Berwin
Due for publication on 1 Mar 2009 - can be pre-ordered

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    Description of A Practitioner's Guide to Financial Promotion, 2nd Edition

    Financial Promotion - a Practitioner's Guide brings together and explains all the key issues and areas of concern to practitioners. In addition to looking at the FSA's regulation of the area it includes coverage of some of the other relevant applicable laws and nonstatutory codes such as the Advertising Standards Authority Code, as well as e-commerce and cross-border considerations, making it the most comprehensive source available. It also identifies important changes proposed at both the UK and the EU level to help firms prepare for future developments.

    Contents of A Practitioner's Guide to Financial Promotion, 2nd Edition

    Introduction
    Jargon
    Exemptions
    Jurisdictional Reach
    FSA Rules
    Internet and Electronic Media, E Commerce and Distance Marketing
    Packaged Products
    Funds - Regulated and Unregulated
    Derivatives, Warrants and Structured Capital at Risk Products
    Banking, Mortgages and E-money
    Insurance and Pensions
    Corporate Finance, Venture Capital, Private Equity
    Meaning
    Consequence of Breach
    Other laws and Requirements




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