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Sell and Sell Short by Alexander Elder
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    • Product code: 257917
    • ISBN: 0470181672, ISBN13: 9780470181676, 250 pages, hardback
      Published by John Wiley & Sons on 2008
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    Description of Sell and Sell Short

    In "Sell and Sell Short", Dr. Alexander Elder examines one of the most overlooked aspects of trading and reveals how you can protect and profit from your trades by exiting them the right way. Throughout the book, he explains how to set profit targets and stop-loss orders prior to entering any trade. He also shares real-world examples that show how to manage your position by adjusting your exit points as a trade unfolds. Along the way, Elder also addresses short selling.

    Contents of Sell and Sell Short

    Introduction

    I. How to Buy, Manage Risk, and Keep Records

    1. How to Buy
    The Gap between Price and Value

    2. The Three Great Divides
    Technical vs. Fundamental Analysis
    Moving Averages
    Trend vs. Counter-Trend Trading
    Discretionary vs. Systematic Trading

    3. One Trader's Toolbox
    The New High – New Low Index
    New High – New Low Index

    4. Trading Psychology
    On Being Disciplined
    On Being Kind to Yourself

    5. Risk Management
    The 2% Solution – Protection from Sharks
    The 6% Rule – Protection from Piranhas

    6. On Keeping Records
    Trader's Spreadsheet – Basic Accountability
    Trader's Diary – Your Key to Lasting Success
    How to Document Your Trading Plan
    Margret's Method – Put it on the Wall
    Fred's Method – a Chihuahua Trade

    7. How to Grade Your Performance
    How to Grade Your Entries and Exits
    How to Grade Your Trades
    8. The Two Types of Buying

    II. How to Sell

    9. The Three Types of Selling

    10. Selling at a Target
    1 -Selling at a Moving Average
    2 - Envelopes or Channels
    Holding Out for More
    A Rally Stumbles
    Selling at a Resistance Level

    11. Selling on a Stop
    The Iron Triangle
    Market or Limit Orders
    Hard and Soft Stops
    A Bad Place
    Reducing Slippage – Tighter by a Penny
    Nic's Stop – Tighter by a Day
    When to Use Wider Stops
    Moving Stops
    A SafeZone Stop
    Volatility-Drop Trailing Stop

    12. Selling 'Engine Noise'
    Weakening Momentum
    An 'Engine Noise' Exit from a Short-Term Trade
    A Discretionary Exit from a Long-Term Trade
    Selling Before Earnings Reports
    The Market Rings a Bell
    The New High – New Low Index
    The Decision Tree for Selling

    III. How to Sell Short

    13. Shorting Stocks
    Your First Shorts
    The Asymmetry of Tops and Bottoms
    Shorting Tops
    Shorting Downtrends
    Shorting Fundamentals
    Finding Stocks to Short
    Short Interest

    14. Shorting Non-Equity Instruments
    Shorting Futures
    Writing Options
    Covered Writing
    Naked Writing
    Forex

    Conclusion
    Acknowledgments
    About the Author
    Index

    About Alexander Elder

    Dr. Elder asserts that all traders should learn to short. He shows what to look for at market tops and how to jump onto a downtrend. He explains how to use important indicators of short selling activity, such as the short-interest ratio. A special chapter is dedicated to shorting non-equity instruments, such as futures, options, and forex. Many beginners approach selling in a vague and indecisive manner. Sell and Sell Short offers traders the essential lessons, rules, and instructions all traders need. This book will help you make the right choices in the markets and put you on the road to trading success. Dr. Alexander Elder is a trader and a teacher of traders. He is the author of Trading for a Living (a bestseller translated into a dozen languages), Come Into My Trading Room (2002 Barron's Book of the Year), and Entries & Exits (2007 SFO Magazine Book of the Year). Dr. Elder lectures for leading financial institutions worldwide and runs annual Traders' Camps. Many of his own trades are featured in this book.

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