|
Usually ships within 3 to 5 working days
|
- Product code: 256158
- ISBN: 0285638041,
ISBN13: 9780285638044,
352 pages, Hard Cover
Published by Souvenir Press on 2007
Rate this book...
Rating: 2.5/5 (4 votes cast)
|
|
|
|
|
Description of Your Money and Your Brain |
What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions - and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making.
He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion.
Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.
Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.
|
Reviews"Compelling ... go and get a copy of Your Money and Your Brain. It is likely to be one of your better investments."
- Tom Stevenson, Daily Telegraph
|
Contents of Your Money and Your Brain |
Chapter One Neuroeconomics
Chapter Two "Thinking" and "Feeling"
Chapter Three Greed
Chapter Four Predicton
Chapter Five Confidence
Chapter Six Risk
Chapter Seven Fear
Chapter Eight Surprise
Chapter Nine Regret
Chapter Ten Happiness
Appendices
Notes
Acknowledgments
Index
|
About Jason Zweig |
Jason Zweig is a senior writer for Money magazine and has been a guest columnist for Time and cnn.com. He is also the editor of the revised edition of Benjamin Graham's The Intelligent Investor, the classic text that Warren Buffett has described as "by far the best book about investing ever written." Before joining Money, Zweig was the mutual funds editor at Forbes.
In 2001 Zweig was named "best financial columnist for a national publication" by Northwestern University's Medill School of Journalism. He received the 2006 Lifetime Achievement in Investor Education award from the Mutual Fund Education Alliance. He serves on the editorial boards of Financial History magazine and The Journal of Behavioral Finance.
Visit the author at www.jasonzweig.com.
|
Buyers of Your Money and Your Brain also bought
Bulk buying
| If you need bulk copies of Your Money and Your Brain, or are interested in opening a corporate account, please contact us. |
|
Shopping basket