Gerald Ratner [Hardback]The Rise and Fall and Rise Againby Gerald Ratner
Usually ships within 2 to 4 working days Description of Gerald RatnerIn 1991 Gerald Ratner was booked to make what should have been an everyday speech at the Institute of Directors. Should have been. When the words "total crap" come out of his mouth in connection with a decanter and glasses set sold by his company, H. Samuel, it all turned out slightly different. The Rise and Fall...And Rise Again tells the full story, in Gerald Ratner's own words, of what lead him to that point at the IoD, the horror of what happened in the immediate aftermath, the fallout and the comeback. This is the first time Gerald Ratner has given his side of the story. And what a story it is.You'll find out: - How he wiped GBP500m off the value of his own company virtually overnight - All the details about the initial gaffe and how he compounded it by remarking that some of the earrings were "cheaper than an M&S prawn sandwich but probably wouldn't last as long" - How "doing a Ratner" has entered into the vocabulary of British business - The wilderness years sitting glued to the sofa in front of Countdown - How he has bounced back, rediscovering his entrepreneurial spark by building up a health club business and, more recently, the immensely successful online jewellery retailer Geraldonline.com The story's not over yet... Title Information
Write a review of this book Customer Reviews from AmazonAbout Gerald RatnerGerald Ratner is a British household name. He joined the family business in 1966 at the age of 15 and went on to build up the UK's most successful chain of jewellers of which he was Chairman and Chief Executive. In 1992, 18 months after his infamous speech to the conference at the Institute of Directors, he was sacked and in 1994 the Ratner name was eliminated from the company. For four years he worked on and off as a consultant, before starting up a health club in Henley and eventually selling it. In 2004, Ratner set up an online jewellery business, GeraldOnline, after market research on brand recognition found that Ratners was still the most recognised name in jewellery retailing. Gerald Ratner has come full-circle and is enjoying success second time around. He is a married father of four and now a fitness fanatic, cycling around 30 miles per day.Gerald worked with the author and journalist, Jo Monroe, on this book. Contents of Gerald RatnerIntroductionACT I: THE RISE 1: Family Life 2: Growing Up 3: Toughening Up 4: The Family Business 5: Growing the Business 6: Going Public 7: The Home Front 8: Downturn 9: Taking Over 10: Turnaround 11: The Big Time 12: Trauma 13: Thatcher’s Decade 14: The Incredible Eighties 15: Going Global 16: Riding the Acquisitions Express ACT II: THE FALL. 17: Welcome to the Nineties 18: An Invitation 19: That Speech 20: As Bad as it Gets 21: The End 22: The Wilderness 23: Out of the Frying Pan ACT III: THE RISE AGAIN 24: Starting All Over Again 25: The Launch 26: Dotcom Millionaire 27: Thinking Big 28: What Goes Around The Speech Index |
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