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- Product code: 241523
- ISBN: 0273713329,
ISBN13: 9780273713326,
304 pages, paperback
Published by Pearson Education Limited on 2007
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Description of How to Make an IMPACT |
Clear information shows clear thinking, and clear thinking informs, influences and impresses. How often do you stare at uninviting and confusing presentations, notes, reports and information packs and get nothing out of them? It doesn't have to be like this. We could all produce amazingly clear work that has incredible impact if only we knew how. This book shows you how. It is full of ideas, tips and principles that are simple and easy to implement, yet brilliantly effective.You will never look at a business document in the same way again. And your work will impress the people that matter and get the results you want. It guides you through the most effective ways of using all forms of presenting information - tables, charts, slides, flowcharts, etc. Moon also introduces the new WiT (Words in Tables) approach to give impact to your message on all documents and slides. "Every once in a while, simple ideas change business forever - this book is full of such ideas. A must-read if you want to do something about all those impenetrable reports, slides and information packs. This book has all the answers and will redefine how you think about business documents."Dominic Burke, Chief Executive, Jardine Lloyd Thompson Group plc.
"This is a vital topic that has been sorely neglected. Jon's book changes that. It is crammed with new ideas that are creative, thoughtful, yet practical and relevant for all disciplines of business. Essential reading for everyone in business! " Dr Jikyeong Kang, Professor of Marketing and Director of MBA Programmes, Manchester Business School. "I've seen Jon's talk and his ideas are full of originality and wisdom. Many ideas are stunningly simple, others are mould breaking. He takes preconceived thinking and turns it on his head. Your business reporting will never be the same again. " Michael Izza, Chief Executive ICAEA.
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ReviewsMichael Izza, CEO of the Institute of Chartered Accountants in England and Wales commented that the ideas in the book are: “Mould-breaking” He also thought it: “... unlikely you will have seen anything like them before…your business reporting will never be the same again”
Dominic Burke, CEO, Jardine Lloyd Thompson Group plc agreed, adding: “Every once in a while, simple ideas change business forever – this book is full of such ideas….a must-read… [it] has all the answers and will redefine how you think about business documents”
| About Jon Moon |
Jon Moon is a trainer and consultant in presenting business information clearly. His clients include leading UK business schools and major international companies such as AIG and Unilever. He has delivered talks to the charity sector, to senior civil servants for the training function of the UK's Cabinet Office and worked with the Institute of Chartered Accountants. Before becoming an independent consultant, Jon was Finance Director of an insurance company and Acquisitions Partner in a FTSE 250 company where he worked on acquisitions, strategy reviews and competitor analysis. He has travelled 100,000 miles investigating frauds. He publishes in the accounting, HR and insurance trade press.
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