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- Product code: 23368
- ISBN: 0471733377,
ISBN13: 9780471733379,
224 pages, hardback
Published by John Wiley & Sons, 2006
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Description of Making Innovation Pay |
Here is the sage advice from the IP elite about leveraging intellectual property rights into profits. In "Making Innovation Pay", 10 proven IP practitioners offer perspective for understanding what is necessary to turn business rights into financial assets. These provocative and highly readable chapters, each written by a leading voice in the patent world, convey how they generate tens and sometimes hundreds of millions of dollars for their companies, clients, or themselves, and how others can, too. The book discusses why most senior managers fail when it comes to IP and don't even know it. These success stories will show why and how shareholders, CEOs, managers, and others need to be much smarter about IP or become a victim of it. It answers difficult questions, including: Why a company's crown jewel inventions should be made available to others and when? And, how to measure patent performance? Bruce Berman (New York, NY) is President of Brody Berman Associates, Inc., a leading communications and management consulting firm for intellectual property owners and advisors. He edited the critically acclaimed book "From Ideas to Assets: Investing Wisely in Intellectual Property".
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