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Business Ethics by Robert F. Hartley
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Business Ethics [Paperback]

Mistakes and Successes

by Robert F. Hartley
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Description of Business Ethics

Be an ethical manager, or face dangerous consequences!

In today′s business climate, firms need to be wary of practices that may provoke criticism and scandals. Investigative reporters, eager lawyers, and zealous governmental agencies are lurking in the wings.

These lessons of the past give you an inside look at some of the biggest mistakes of recent history. You can ponder not only how they might have been avoided, but also how their resolution might have been better handled. Robert Hartley, author of the popular Marketing and Management Mistakes and Successes books, brings you face–to–face with major players and the temptations, crises, and torments they experienced. Thought–provoking discussion questions, role–playing exercises, and debates present you with key ethical concerns that may help you avoid similar situations in your own career.

Take a behind–the–scenes look at:

  • Deceptive sales tactics at MetLife
  • The killer scenario of Ford Explorers with Firestone tires
  • Price fixing at ADM
  • Al Dunlap savaging Sunbeam and Scott Paper
  • Massive accounting fraud at WorldCom
  • Exxon′s Alaskan oil spill
  • Union Carbide′s Bhopal catastrophe
  • Shenanigans of defense contractors, such as Lockheed and General Dynamics
  • Ethical question marks: Wal–Mart, Nike, DaimlerChrysler
  • Paragons: Johnson & Johnson, Herman Miller
  • As well as other ethical mistakes

Title Information

ISBN:
9780471663737
Pages:
368 pages
Format:
Paperback
Product Code:
22329
Publisher:
John Wiley & Sons Ltd
Published:
29/10/2004
Edition:
New title Edition

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About Robert F. Hartley

Bob Hartley is Professor Emeritus at Cleveland State university′s College of Business. There he taught a variety of undergraduate and graduate courses in management, marketing, and ethics. Prior to that he was at the University of Minnesota and George Washington University. His MBA and Ph.D. are from the University of Minnesota, with a BBA from Drake University.

Before coming into academia, he spent thir5teen years in retailing with the predecessor of Kmart (S.S. Kresge), J.C. Penney, and Dayton–Hudson and Target. Positions held included store management, central buying and merchandise management.

His first textbook, Marketing; Management and Social Change, was published in 1972. It was ahead of its time in introducing social and environmental issues to the study of marketing. Other books, Retailing, Sales Management, and Marketing Research, Followed.

In 1976, the first Marketing Mistakes Supplemental book was published, and brought a new approach to case studies: student–friendly books, and ones more relevant to career enhancement that existing books, In 1983, Management Mistakes was published. These books are now in the 9th and 8th editions respectively, and have been widely translated. In 1992, Professor Hartley wrote Business Ethics: Violations of the Public Trust, which was the predecessor to this Business Ethics Mistakes and Successes. He is listed in Who′s Who in America, and Who′s Who in the World.

Contents of Business Ethics

Preface
About the Author

1. Introduction and Perspective

PART I: CONTEMPORARY VIOLATIONS OF THE PUBLIC TRUST

2. MetLife: Deceptive Sales Tactics

3. Ford Explorers with Firestone Tires-A Killer Scenario

4. ADM: Price Fixing, Political Cronyism, and a Whistleblower

5. Al Dunlap Savages Sunbeam and Scott Paper

6. United Way: A CEO Batters a Giant Nonprofit

7. Tobacco: Long Callousness to Public Health

8. The Savings and Loan Disaster: Managements Repudiating Their Responsibility

9. WorldCom/MCI: Massive Accounting Fraud


PART II: CLASSIC ETHICAL VIOLATIONS

10. General Motors' Corvair vs. Ralph Nader: Triggering the Age of Consumerism

11. Union Carbide: Assaulting the Ohio Valley

12. Union Carbide's Bhopal Catastrophe

13. Nestle's Infant Formula: Pushing An Unsafe Product in Third World Countries

14. The Dalkon Shield: Ignoring User Safety

15. Exxon's Alaskan Oil Spill-Environmental Destruction on a Giant Scale

16. ITT: Heavy-Handed Interference in a Foreign Government

17. Lockheed: Overseas Bribery Gone Rampant

18. General Dynamics: Fleecing U.S. Taxpayers


PART III: QUESTIONABLE ETHICAL CONDUCT

19. Wal-Mart:A Big Bully?

20. Nike-Using Cheap Overseas Labor Ethical?

21. DaimlerChrsyler: Flagrant Misrepresentation of a Merger


PART IV: PARAGONS OF GOOD ETHICS PRACTICES

22. Johnson and Johnson's Tylenol Scare-The Classic Example of Responsible Crisis Management

23. Herman Miller: Role Model in Employee and Environmental Relations

24. Conclusions: Lessons from the Past

Index


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