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- Product code: 21984
- ISBN: 0141008881,
ISBN13: 9780141008882,
304 pages, paperback
Published by Penguin Books Ltd on 2004
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Description of Tomorrow's People |
Welcome to the future: a hedonistic paradise of smart drugs and virtual relationships, where computers fulfil our every fantasy, food is perfected and 'home' is a blur of artificial colours, images and sounds. Where synthetic implants detect illness in our bodies, silicon chips modify our brains and even our characters are genetically shaped before birth.
What will this mean for human nature? Acclaimed neuroscientist Susan Greenfield shows that everything we take for granted about ourselves – imagination, individuality, memory, love, free will – could soon become lost forever. Only by harnessing technology in a humane way, she argues, can we preserve our unique sense of self and hold on to what makes us who we are.
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Reviews'Like notes for a new Brave New World ... with verve and passionate conviction, Greenfield attempts to forecast how new technology will alter the way we think and feel'
- Sunday Times, Books of the Year
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