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Description of Charles Schwab

Schwab's revolutionary approach to success in the face of adversity Since its founding in 1973, Schwab has led the full-brokerage market by stressing customer service. Today, Schwab has established itself as a company with a unique identity: old-fashioned integrity meets technology-empowered financial services. Charles Schwab tells the compelling story of this organization's uncanny ability to reinvent itself around an unchanging set of core values. This book is organized into five sections, each representing a critical juncture for the company when it was forced to reinvent itself or be consumed.

Along the way, Kador highlights Schwab's immutable laws, direct from the Chairman and CEO: 1) Create a cause, not a business; 2) the corporate vision is only as good as the values of its culture; 3) welcome upheaval.

In the whirlwind economic environment we currently face, Charles Schwab provides readers with valuable lessons on how businesses can survive and thrive in any situation.

Title Information

ISBN:

9780471660583

Pages:

324 pages

Format:

Paperback

Product Code:

21854

Publisher:

John Wiley & Sons Inc

Published:

01/04/2005

Edition:

1st Edition

Press and Industry Reviews

"a sharp, sometimes brutal and frequently entertaining book.... For investors, entrepreneurs and students of business, it is simply a good read."
- The Financial Times

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About John Kador

JOHN KADOR is the author of four books, including Net Ready: Strategies for Success in the E-conomy (with Amir Hartman and John Sifonis) - a Wall Street Journal, BusinessWeek, and New York Times business books bestseller. Kador is a freelance writer for a number of business publications, and is currently working on a book about healthcare with Hank McKinnell, the Chaiman and CEO of Pfizer, Inc.

Contents of Charles Schwab

Introduction

Part One: Leveling the Playing Field

1. May Day
2. Opening Investment
3. Building the Brand
4. Innovation
5. Branchland
6. Advice and Advisors

Part Two: Profiles in Crisis

7. Forsaken IPO
8. Birthright
9. Market Crash
10. Margin Call
11. Earthquake
12. OneSource
13. Heart Attack
14. eSchwab

Part Three: Custodian of Uneasy Dreams

15. Balance of Power
16. Schwab Mythology
17. Unfinished Business

Epilogue Schwab Account

Appendix 1: Charles Schwab & Co. Timeline
Appendix 2: Charles R. Schwab's Employment Agreement

Source Notes
Bibliography
Index