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Behind the Wheel at Chrysler

  • Behind the Wheel at Chrysler

  • The Iacocca Legacy

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US import, usually ships within 7 working days

    • Product code: 20781
    • ISBN: 0156004747, ISBN13: 9780156004749, 368 pages, paperback
      Published by Harcourt Brace on 1996
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    Recommended by Andy Nash

    Description of Behind the Wheel at Chrysler

    A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment.


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