Behind the Wheel at Chrysler , ISBN: 9780156004749 at the Global Investor Bookshop

Product code: 20781
ISBN: 0156004747, ISBN13: 9780156004749, 368 pages, paperback
Published by Harcourt Brace in 1996

Description of Behind the Wheel at Chrysler
A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment.
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Behind the Wheel at Chrysler