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Sport Business In The Global Marketplace by Aaron Smith
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Sport Business In The Global Marketplace [Hardback]

by Aaron Smith
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£35.00
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Description of Sport Business In The Global Marketplace

Sport has become big business. This book takes a global look at the business of sport, focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.

Title Information

ISBN:
9781403903006
Pages:
256 pages
Format:
Hardback
Product Code:
18847
Publisher:
Palgrave MacMillan
Published:
04/10/2002

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