|
BOOKSHOP
|
Making the Connections
Using Internal Communication to turn Strategy into Action
|
| by Bill Quirke
|
Our price: £54.63 + postage
(Convert currency)
Normal price:£57.50, you save: £2.87 (5%)
|
Special order title, usually ships within 5 working days |
|
Or phone us on +44 (0)1730 233 870
|
Product code: 18618 ISBN: 056608175x,
ISBN13: 9780566081750,
300 pages, hardback, published by Gower Publishing, 1st edition, 2000
|
|
|
|
|
|
| Description of Making the Connections |
Companies know that communication with their people is important. However, the road to incoherence is paved with good communications. Internal communication is often less than the sum of parts, because the parts do not fit together. This book looks at what a business needs from its people to succeed, what gets in the way, and the role of communication in helping to bridge the gap. It is designed to help companies link the components of their internal communication together for a more effective result.
Making the Connections examines how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, innovation and to manage change more effectively. It describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results.
Based on extensive international experience of one of the most knowledgeable and leading authorities on internal communication, this book provides a step-by-step approach for creating best practice. |
| Contents of Making the Connections |
Part I Turning Communication to Advantage
Valuing communication
Improving internal communication
Part II Talking Business
Creating differentiation
Restructuring and rewiring
Networking knowledge
Part III Changing Communication
Making change happen
Communicating projects, campaigns and initiatives
Part IV Pulling It Together
The management of communication
Repositioning the role of the internal communication function
Information into interaction
Measuring impact
References and bibliography
Index |
| About Bill Quirke |
| Bill Quirke is one of the leading authorities on internal communication and the management of change. He is Managing Director of Synopsis, an internal communication consultancy that helps organizations to achieve their business strategy through communicating with their people. He is a regular speaker internationally, and is the author of numerous works on internal communication, including Communicating Corporate Change. |
| Reviews of Making the Connections |
'This is a thoughtful, well-structured, stimulating and helpful book.'
- Economic Outlook, March/April 2001
'The information contained in this volume is presented in a clear and simple format and numerous examples and case studies of UK organization are provided. It will be of use to company executives responsible for the implementation of business strategy.'
- Economic Outlook and Business Review
'An essential starting point for anyone concerned with improving their business communication skills.'
- Quality World |
Review Making the Connections
|
Buyers of Making the Connections also bought
See other products on
Other books by Bill Quirke
|