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- Product code: 16659
- ISBN: 0316726621,
ISBN13: 9780316726627,
320 pages, paperback
Published by Time Warner on 2003
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Description of Go |
Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with GBP25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid GBP110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips. GO was sold to arch-rival easyJet for an astonishing GBP374 million. At at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time. THE GO STORY is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani.
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About Barbara Cassani and Kenny Kemp |
Barbara Cassani founded GO and directed it through its lifetime to enormous success. She was Businesswoman of the Year last year. Kenny Kemp is the business editor of the Sunday Herald and was Scotland's Business Writer of the Year in 2001.
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