Description of The Investor's Guide to Understanding Accounts
Many investors ignore company accounts because they think they are too difficult. But, as the great investor Peter Lynch said "Investing without looking at the numbers is like playing bridge without looking at the cards".
The mission of this book is to explain to ordinary investors, with no accounting knowledge, what to look for in a set of accounts and how to interpret what you find - so that you have an accurate 'health check' on a company in ten simple steps.
Robert Leach considers the entire subject from an investor's point of view, by asking - and then answering - the questions which matter most. He also looks at the techniques which companies sometimes use to flatter their accounts, and shows how accounts for companies in different sectors have to be looked at differently.
The 10 Crunch questions:
1. Is the company growing?
2. Are costs under control?
3. Does it make a profit?
4. How much cash does it have?
5. Is its market value supported by assets?
6. Is it using debt wisely?
7. Are there any hidden nasties?
8. Is management good enough?
9. Can I expect a reliable income?
10. Are there any threats to my interests?
- Dividend policy
- The 'price' of dividend income
10. Are there any threats to my interests?
- Who owns the company?
- Other issues
- External threats to shareholders
- The ultimate threat
III. APPLYING THE 10 TESTS TO DIFFERENT TYPES OF BUSINESS
Aerospace, AIM companies, Airlines, Alcohol and breweries, Automobiles, Banks, Business Services, Chemicals, Construction, Construction materials, Engineering, Food manufacturing, Food retailing, Football clubs, Household goods, Insurance, Internet companies, Investment trusts, Leisure industry, Media, Mines, Oil industry, Pharmaceuticals, Property, Retailers, Shell companies, Technology companies, Telephone companies, Television companies, Tobacco companies, Utilities, Wholesalers & distributors
IV. THE RELIABILITY OF REPORTS AND ACCOUNTS
- The main financial statements
- Are accounts reliable?
- The Auditor's report
- Legitimate ways for companies to 'improve' their results
- Fraud
V. SUPPORTING INFORMATION FROM OUTSIDE THE ACCOUNTS
- Updating the information in accounts
- Independent research
- Directors' dealings
VI. SUMMARY
- 10 signs of a company in good health
- 10 signs of a company in trouble
- Key accounting ratios and measures
APPENDICES
1. Sources of company accounts
2. Software for investors
3. Glossary of accounting terms
4. Common abbreviations in accounts and investment
5. Companies mentioned in this book
6. Further reading on company accounts
INDEX
About Robert Leach
Robert Leach FCCA FIPPM ACertCM is a certified accountant, private investor and author of over 30 books. His titles include How to Make Money on the Stock Exchange (Foulsham), Financial Times Guide to Your Company Pension and Allied Dunbar Guide to Financial Planning for the Over 50's. For two years he was a judge of the Stock Exchange Awards for best published accounts. He is the author of the looseleaf works Payroll Factbook and Tax Factbook published by Sweet & Maxwell. He also writes for newsletters, magazines, newspapers and anyone else who will pay him.
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