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Common Stocks and Uncommon Profits by Philip A. Fisher
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    • Product code: 1524
    • ISBN: 047111927X, ISBN13: 9780471119272, 256 pages, paperback
      Published by John Wiley & Sons, 1996
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    Recommended by Lawrence Cunningham

    Description of Common Stocks and Uncommon Profits

    Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost forty years ago, are not only studied and applied by today's finance professionals, but are also regarded by many as gospel. He recorded these philosophies in Common Stocks and Uncommon Profits, a book considered invaluable reading when it was first published in 1958, and a must read today.

    Contents of Common Stocks and Uncommon Profits

    Part I: Common Stocks and Uncommon Profits
    1. Clues from the past
    2. What 'Scuttlebutt' can do
    3. What to buy - the 15 points to look for in a common stock
    4. What to buy - applying this to your own needs
    5. When to buy
    6. When to sell - and when not to
    7. The Hullabaloo about Dividends
    8. Five Don'ts for Investors
    Don't buy into promotional companies
    Don't ignore a good stock just because it is traded over the counter
    Don't buy a stock just because you like the 'tone' of its annual report
    Don't assume that the high price at which a stock is selling in relation to earnings is necessarily an indication that further growth in those earnings has largely been already discounted in the price
    Don't quibble over eights and quarters
    9. Five more don'ts for investors
    Don't overstress diversification
    Don't be afraid of buying on a war scare
    Don't forget your Gilbert and Sullivan
    Don't fail to consider time as well as price
    Don't follow the crowd
    10. How I go about finding a growth stock

    Part II: Conservative Investors Sleep Well
    1. The 1st Dimension: Production, Marketing, Research and Financial Skills
    2. The 2nd Dimension: People
    3. The 3rd Dimension: Investment Characteristics
    4. The 4th Dimension: Price

    Part III: Developing an Investment Philosophy
    Origins of a Philosophy - Learning from Experience - The Philosophy Matures - Is the Market Efficient? - Key Factors in Evaluating Promising Firms


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