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- Product code: 151709
- ISBN: 0470102101,
ISBN13: 9780470102107,
288 pages, hardback
Published by John Wiley & Sons, 2007
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Description of The Little Book of Common Sense Investing |
John C. Bogle's "The Little Book of Common Sense Investing" is a power-packed explanation of why outperforming the market is an investor illusion. Instead, the man who has been called "the conscience of the investment industry" recommends a simple, time-tested investment strategy - indexing - that can deliver the greatest return to the greatest number of investors. Why? Beating the market is a zero sum game where transaction costs, taxes, poor investment diversification, and poor market-timing (an affliction for most investors) hurts your portfolio more than it helps. Indexing eliminates that hurt. Bottom-line, if you can't beat an index, why not invest in one. And you'll be all the happier and richer for it.
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