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Description of From Ideas to Assets

"Bruce Berman brings the flair of the entrepreneur to the field of patents. His skills–as a business executive, networker, and public relations strategist–are unique in the ′green eye shade′ world of intellectual property. This book is a must read for those who want to know how the business of patents really works."

–Bruce Lehman, Assistant Secretary of Commerce

and U.S. Commissioner of Patents & Trademarks, 1993–1999



"From Ideas to Assets solves the mystery of the ′hidden′ value of intellectual property by drawing upon a user–friendly, multidisciplinary approach that challenges readers as well as informs them."

–Jack J. Ross, CEO, Licent Capital

Founding member and former Group Head

of Merrill Lynch′s industry leading Asset–Backed Finance Group



"Berman′s tour de force is a must for every senior financial executive. Derivatives, cash flow forecasting, and asset–backed securitization were each an idea that spawned a new business. From Ideas to Assets: Investing Wisely in Intellectual Property provides both managers and bankers with an ′A to Z′ on how to protect and capitalize on innovation."

–George L. Davis, Former Group Executive for North America,

Citigroup, and EVP in Charge of Worldwide Investment Banking,

First National Bank of Chicago



"Intangible intellectual assets have become the coin of the realm for many transactions. From Ideas to Assets is essential reading for every serious investor or dealmaker. Those involved in information technology, pharmaceuticals, or any other industry in which IP value plays a part will find this book a key to unlock new meaning."

–Arthur H. Rosenbloom, Managing Director, CFC Capital Corp.; former Chairman,

Patricof & Co. Capital Corp.; Adjunct Professor of Finance,

Leonard N. Stern School of Business, New York University



"The use of intellectual property to support business strategies may be the least understood tool in business today. From Ideas to Assets is an invaluable asset to managers, investors, and advisors. For those who already ′get it,′ this book provides useful data and reinforcement. For those who don′t, it is background that is certain to inspire. Bruce Berman has once again done us a valuable service by providing the information and context managers now need to succeed."

–Harry J. Gwinnell, Director of Intellectual Property,

Cargill Incorporated

Title Information

ISBN:

9780471400684

Pages:

672 pages

Format:

Hardback

Product Code:

14453

Publisher:

John Wiley & Sons Ltd

Published:

14/01/2002

Edition:

annotated edition

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About Bruce Berman (Editor)

BRUCE BERMAN is President of Brody Berman Associates, Inc. in New York, the leading marketing and communications firm for intellectual property owners and investors. Mr. Berman is the editor of Hidden Value, a critically acclaimed anthology on the business of intellectual property, and has advised numerous clients about positioning their IP assets. He is on the editorial board of Patent Strategy & Management and is a member of the Financial Markets Committee of the Licensing Executives Society.

Contents of From Ideas to Assets

Foreword - John B. Jones, Jr. Managing Director, Salomon Smith Barney

Introduction - New Foundations, New Frontiers - Bruce Berman


PART I: IDENTIFYING AND UNDERSTANDING INTELLECTUAL PROPERTY

Intellectual Property "101" - What Executives and Investors Need to Know about Patent Rights & Strategy (H. Jackson Knight, DuPont)

How to "Read" a Patent - Understanding the Language of Proprietary Rights (Walter G. Hanchuk, Morgan & Finnegan)

Capturing Innovation: Turning Intellectual Assets Into Business Assets (Jeffrey L. Brandt, former senior IP advisor at Priceline.com, IBM, GE)

Clarifying Intellectual Property Rights for the New Economy (Margaret Blair, Professor, Georgetown University, Gary Hoffman, Dickstein Shapiro)


PART II: EXPLOITING INTELLECTUAL PROPERTY

Managing IP Financial Assets: Principles from the Securities Markets (Alexander K. Arrow, MD, CFA, The Patent & Licensing Exchange)

The Process Laboratory: Developing Business-Driven Patents in the Information Age (James Jorasch, Director of Research, Walker Digital)

Venture Investment Grounded in Intellectual Capital: Taking Patents to the Bank (James Malackowski & David Wakefield, VIGIC Services)

From Tech Transfer to Joint Ventures: Building a Business Model for Academic Research (Columbia University licensing division founder Jack Granowitz is interviewed by Bruce Berman)

Making Innovation Pay: Aligning Patent Rights with Business Strategy (Stephen P. Fox, Director of IP, & Guy J. Kelley, Hewlett Packard)

Patent "Brands": Positioning IP for Shareholder Value (Bruce Berman, Brody Berman Associates & James D. Woods, Deloitte & Touche)

New Economy Innovations an "Old Economy" Giant: How Procter & Gamble is Maximizing the Hidden Value of its Intellectual Property to Redefine Competitive Advantage (Jeffrey D. Weedman, VP External Business Development, Procter & Gamble)


PART III: MEASURING INTELLECTUAL PROPERTY PERFORMANCE

Measuring Intellectual Property Portfolio Performance (Walter Bratic, Vice Chairman and Managing Director, InteCap, Inc., Brent Bersin & Paul Benson)

IP Leverage: Facilitating Corporate Value Creation (Russell L. Parr, Intellectual Property Research Associates)

Using Patent Indicators to Predict Stock Portfolio Performance (Francis Narin, Patrick Thomas and Anthony Breitzman, CHI Research)

Patenting Activity as an Indicator of Revenue Growth: Five Industries (Darlene Slaughter, IFI CLAIMS)

The Economics of Patent Litigation (Samson Vermont, Hunton & Williams)

Avoiding Transaction Peril: Value-Based IP Due Diligence (Mark Haller, Partner, Financial Advisory Services, PricewaterhouseCoopers, Edward Gold & Brian Blonder)

Leveraging Brand to Generate Value (Jeffrey Parkhurst, Director of Brand Valuation, Interbrand, Inc.)


PART IV: INTELLECTUAL PROPERTY TRANSACTIONS AND FINANCE

The Basics of Financing Intellectual Property Royalties (Joseph A. Agiato, Licent Capital)

Credit Analysis of Intellectual Property Securitization: A Rating Agency Perspective (Jay H. Eisbruck, SVP, Moody's Investor Service Asset Backed Finance Group)

Asset-Backed IP Financing-Strategies for Capitalizing on Future Returns (Douglas R. Elliott, TEQ Development).

New Patent Issue: BioPharma Royalty Trust (Bernhard H. Fischer, Director of Structured Finance Ratings Group, Standard & Poor's)

The Relevance of IP Analysis in Technology-Driven M&A Transactions (R. Russ O'Haver, Partner, Intangible Property Practice for Corporate Finance, Ernst & Young)

Patents on Wall Street: Investment Banking Meets Intellectual Property (Christopher R. Fine & Donald C. Palmer, High Technology Investment Banking Group, Goldman Sachs)

Creating Tomorrow: IP and the Future of Business (Ian Harvey, CEO, BTG plc)

IP Glossary

Data Bank - Top Patentees; 5-Year Patent Grants for Key Industries & Top Companies in Key Industries; Top Damages Awards, Licenses & Transactions - 1980-2001; Average R&D Cost for Patents Issue to Key Industries & Companies in 2000; IBM IP Royalty Income as a % of Net Income: 1988-2002; Licensing Revenue: Universities & Research Institutions; Patent Strength Profiles: Merck & Pfizer; IP Value Trends 2001; Completed IP-backed Securitizations100 Most Valuable Brands (& their patent counts); Companies with Highest Market Capitalization + Ten Year PatentTotals

Further Reading - 17 Important IP Books

Web Sites & Links (Annotated) - 40 Useful Locations