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The Rise and Fall of Marks and Spencer
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| by Judi Bevan
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- OUT OF PRINT -
This book is no longer available to buy.
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Product code: 14023 ISBN: 186197289X,
ISBN13: 9781861972897,
283 pages, hardback, published by Profile Books, 1st edition, 2001
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| Description of The Rise and Fall of Marks and Spencer |
For more than half a century Marks & Spencer was the epitome of enlightened capitalism, dominating the British high street and providing shoppers with quality and value clothing unrivalled by competitors. A role model for business practice in its treatment of staff, its unique partnership with manufacturing suppliers and in its returns to shareholders, Marks & Spencer was the ultimate stakeholder company - a benchmark of excellence and the subject of no less than three Harvard Business School case studies.
Then in November 1998, profits began to fall and an attempted boardroom coup rocked the company to its core as a tale of ambition, treachery and incompetence unfolded. Within a few months the Press declared open season on what had been its favourite retailer and suddenly the company that had been unable to do any wrong, could do no right.
New management and armies of consultants have worked frantically to reverse the trend and in the autumn of 2001, George Davies the creator of Next, launched a new range of fashionable clothes to tempt shoppers back. Whether or not he succeeds, Marks & Spencer may never regain its former status. Judi Bevan brings her wealth of experience from writing about business to reveal the true story behind the rise and fall of a British icon. |
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