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Summary of Business Research Methods

part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary.

Title Information

ISBN:

9780072979237

Pages:

864 pages

Format:

Hardback

Product Code:

140134

Publisher:

McGraw-Hill

Published:

01/09/2005

Edition:

9th Revised edition

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About Donald R Cooper and Pamela S. Schindler

Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.