The Tipping Point [Paperback]by Malcolm Gladwell
Usually ships within 3 to 5 working days Description of The Tipping Point'The Tipping Point' is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder to teenage delinquency to traffic jams - behave like epidemics.They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change. Many of the social ills that face us today, in other words, are as inherently volatile as the epidemics that periodically sweep through the human population: little things can cause them to 'tip' at any time and if we want to understand how to confront and solve them we have to understand what those 'tipping points' are. In this study, Malcolm Gladwell explores the ramifications of this. Not simply for politicians and policy-makers, his method provides a way of viewing everyday experience and seeking to enable us to develop strategies for everything from raising a child to running a company. People who bought this book also boughtTitle Information
Press and Industry Reviews"The Tipping Point provides some profoundly suggestive arguments and insights. Its account of the pivotal role that identifiable individuals play in the spread of ideas, information and trends is, in particular, fascinating. It is also heartening: individual men and women can, it turns out, really make a difference."- SUNDAY TELEGRAPH "Gladwell soon fascinates the reader ... The Tipping Point is full of interesting stuff ... Gladwell is intelligent, articulate, well-informed and thought-provoking." - The Observer "What someone once said about the great Edmund Wilson is as true of Malcolm Gladwell: he gives ideas the quality of action. Here he's written a wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him." - Michael Lewis, author of Liar's Poker "A wonderfully offbeat study of that little-understood phenomenon, the social epidemic ... The Tipping Point is a very subtle piece of work, coming out with ideas - not necessarily his own - that make conventional solutions to social problems seem criminally naive." - Daily Telegraph Write a review of this book Customer Reviews from AmazonContents of The Tipping Point1. The Three Rules of Epidemics2. The Law of the Few: Connectors, Mavens, and Salesmen 3. The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus 4. The Power of Context (Part one) : Bernie Goetz and the Rise and Fall of New York City Crime 5. The Power of Context (Part Two): The Magic Number One Hundred and Fifty 6. Case Study: Rumors, Sneakers, and the Power of Translation 7. Case Study: Suicide, Smoking and the Search for the Unsticky Cigarette 8. Conclusion: Focus, Test and Believe Endnotes Acknowledgements Index Your recently viewed titles |
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