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- Product code: 1308
- ISBN: 155738908X,
ISBN13: 9781557389084,
342 pages, hardback
Published by Irwin on 1996
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Description of The New Financiers |
Charles Wendel gives you unprecedented access to the leaders in today's financial marketplace. While many at the front of today's financial services industry might qualify as leaders, these 14 were selected for their well-grounded wisdom and unconventional approaches. These trailblazers don't pull any punches as they discuss what works in the financial industry, what should be scrapped and controversial issues such as, '...the irrelevance of banking.' Sit at the same table with today's best as they discuss:
Why have traditional sales approaches lost effectiveness?
Complacency is the killer of improvement and success?
How can we keep individual leaders in increasingly team-structured workplaces?
The common thread through most of these discussions is the importance of marketing, evidenced as Gene Lockhart, Chairman of Mastercard International, discusses 'Redefining the credit card.' or Sanford I. Weill, Chairman of The Travellers Group, discusses 'Building a Brand Name.' Wendel gives you facts combined with opinions, data combined with analysis, and an unusually candid assessment of today's financial services industry, both where it is now and where it is headed.
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Contents of The New Financiers |
Part One
Who Are The New Financiers?
Part Two
1. Preserving Tradition While Focusing On The Future
2. Generating Profits By Selecting Undeserved Niches
3. Building A Consumer Franchise
4. Exploiting Corporate Flexibility And Discipline
5. Managing The Customer Without A Branch Network
6. Inheriting The Mantle
7. Creating A Nonbank Mentality-Within A Bank
8. Adhering To Core Values And Business Strategies
9. Redefining The Credit Card
10. Leveraging The Uncommon Partnership
11. Creating A Unified Corporate Focus
12. Reflections On Transforming A Company
13. Building A Brand Name
14. Encouraging Entrepreneurialism Within A Financial Services Giant
15. Afterword
Index
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