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Description of The Fortune Sellers

An ambitious, intelligent, and very readable guide to understanding our present and our future."-Harry Beckwith, author of Selling the Invisible No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. From meteorologists to investment advisers, prognosticating professionals are part of a multibillion-dollar industry. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we're more than eager to buy: the future. In this piercing and provocative expose, business consultant and forecasting expert William Sherden casts an unblinking eye on the booming business of predicting the future, separating fact from fallacy to show us not only how best to use the forecasts we're given, but how to "select the nuggets of valuable future advice from amongst the USD200 billion worth of mostly erroneous future predictions put forth each year.

Title Information

ISBN:

9780471358442

Pages:

308 pages

Format:

Paperback

Product Code:

12487

Publisher:

John Wiley & Sons Inc

Published:

13/01/2000

Edition:

New edition

Press and Industry Reviews

'An ambitious, intelligent, and very readable guide to understanding our present and our future.'
Harry Beckwith, Principal, Beckwith Advertising and Marketing and author of Selling The Invisible

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About William A. Sherden

WILLIAM A. SHERDEN is a consultant to international corporations such as AT&T, Citicorp, and Dunn & Bradstreet and a recognized expert on business forecasting. He is the author of the book Market Ownership, as well as more than 25 articles for top academic and business publications. He lives in Boston with his wife and two children.

Contents of The Fortune Sellers

1. The Second Oldest Profession

2. When Chaos Rains

3. The Dismal Scientists

4. The Market Guru

5. Checking the 'Unchecked Population'

6. Science Fact and Fiction

7. The Futurists

8. Corporate Chaos

9. The Certainty of Living in an Uncertain World

Notes

Bibliography

Index