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Welcome to the Wired World
Key Strategic Issues for Doing Commerce in the Information Age
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| by Anne Leer
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Product code: 12462 ISBN: 0273635603,
ISBN13: 9780273635604,
240 pages, paperback, published by FT.Com, illustrated edition edition, 1999
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| Description of Welcome to the Wired World |
| It's no longer coming; it's here. What impact will the information superhighway have on businesses? What are the key commercial factors in the digital age? The answers are in this book. Welcome to the Wired World is about the strategic issues executives need to know, in order to take their businesses forward in the digital age. It provides a synthesis of and commentary on the key reports, surveys, and compliance and regulatory issues that are shaping commerce in the wired world. In addition, it will define the field of commercial practice: business models, markets, companies, legal frameworks, workers and more. Author : Anne Leer is a specialist in strategy and electronic media. She is strategic planning adviser to Oxford University Press and a research fellow at Oxford University. |
| Contents of Welcome to the Wired World |
Foreword.
Acknowledgements.
Introduction.
1. Visions of the Wired World.
The shrinking planet. Imagining the future 3. Market drivers and key agents of change. Hype versus reality - guru talk and those great ideas.
2. The Global Information Infrastructure.
Emerging global systems. The rise of the Global Information Infrastructure (GII).
3. Technology.
The development of media and communications technologies - from Gutenburg to Gates. Innovation and the rate of change. Managing technological investments.
4. The market.
The search for a market and the challenge of sizing it. The meaning of convergence. The new evolving market structure. Redefining the market.
5. Content. |
| About Anne C. Leer |
| Anne Leer is a specialist in strategy and electronic media. She is strategic planning adviser to Oxford University Press and a research fellow at Oxford University. |
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