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Description of Hidden Value |
Hidden Value describes in detail why there is a movement of market value from one industry player to another and helps the reader to evaluate why amazon.com can have a greater market capitalization than Texaco. The book addresses the Wall Street side of the intellectual property equation. Its central theme: what does identifying, understanding and conveying IP mean to company profitability and market value?
Hidden Value explores the best ways in which to increase the value of, and manage, crucial trademark, patent and copyright assets. Hidden Value is the only publication in which key IP owners, industry leaders and decision-makers have been brought together with lawyers and accountants to address one of the most important issues facing business leaders at the beginning of the new millennium.
EXTRACT:
"Until very recently, most serious investors and corporate executives had little or no perspective about intellectual property. They were content toleave that side of the business to in-house and private practice legal advisers. But then in the early 1980s something happened. Technology stocks got hot, patent filings increased and revenue derived from IP skyrocketed. From 1990 to 1997 royalty revenues for US patents increased more than six-fold, from about $15 billion to more than $100 billion.
Moreover, there is every indication that this trend is just beginning and that by 2010, the 1990s could look like the steam age.
Bill Gates, co-founder and CEO of Microsoft and one of the richest men in the world, told The Washington Post that patents are "the new gold rush". Microsoft, with only a handful of patents to date, is itself rushing to establish an IP portfolio. The software company was issued 199 US patents in 1997. While Microsoft's book value is around $90 billion, its market capitalization or market value is hovering around $270 billion. The $180 billion dollar discrepancy has been attributed primarily to IP assets, including trademarks, patents, trade secrets and know-how."
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Contents of Hidden Value |
- In pursuit of intellectual capital by Steven H. Wallman, former Commissioner of the US Securities and Exchange Commission
- The emergence of an "invisible" asset class by Bruce Berman, president of Brody Berman Associates (an introduction that discusses the history and recent impact of IP assets on market value and profitability)
- Intangible assets dominate hidden corporate value by Russell L. Parr, senior VP of AUS Consultants (IP asset valuation specialists)
- Identify and convey IP to reveal true firm value by V. Walter Bratic and James D. Woods, respectively partner and principal consultant in the Financial Advisory Services division of PricewaterhouseCoopers
- The new economics of intellectual property by Esther Dyson, Chairperson, EDventure Holdings, and one of the most influential voices in the global technology community
- Using merchandise licensing for profit and product branding by Dell Furano, President and CEO, Sony Signatures (the name behind the merchandising deals for the Beatles, Grateful Dead and World Cup Soccer)
- Using the law as part of the winning IP business strategy by James W. Gould (one of the leading patent litigators), partner, Morgan & Finnegan LLP
- Investing in technology-based university intellectual property by Lita L. Nielsen, Director of the Technology Licensing Office, MIT
- Making intellectual property a business priority by Timothy D. Casey, Chief Technology Counsel, MCI Worldcom Inc
- Rating music royalty IP-backed transactions by Jay Eisbruck, VP/senior credit officer, Moody's Investors Service Asset-Backed Finance Group
- From simple exploitation to higher order intellectual property management by John Schaw and Ed Khan, respectively Business VP Fabricated Products (Dow), and president of EKMS Inc., Cambridge, Massachusetts
- Wall Street's untapped patent opportunities by Kevin Rivette (CEO, Aurigin Systems Inc.), David Kline (consultant and writer for the NY Times) and Gerald Mossinghoff (Senior Counsel, Oblon, Spivak, McClelland, Maier and
Neustadt, and former US Commissioner of Patents)
- The hows and whys behind valuing brand names by Kurt Badenhausen, Associate Editor, Forbes magazine
Technology licensing as a profit centre: an interview with Emmett Murtha (former head of licensing at IBM) and Dooyong Lee (former Division Manager at AT&T (now Lucent Technologies)
- Asset-backed IP transactions by Ira A. Wagner, Managing Director Asset-Backed Securities Group, Bear Stearns
- Managing corporate intellectual capital by Weston Anson, Chairman of TLA/CONSOR (merchandising and technology licensing specialists)
- Capturing value from intellectual property by Patrick H. Sullivan, founding partner, ICM Group, and founder and leader of "The Gathering", a group of international Fortune 500 IP owners
- Taking David Bowie to the markets: an interview with David Pullman, creator of the "Bowie Bond" and other IP asset securitizations
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