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US import, usually ships within 20 working days
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- Product code: 10147
- ISBN: 157112084X,
ISBN13: 9781571120847,
243 pages, paperback
Published by Park Avenue Productions on 1998
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Description of Tricks of the Trade |
Tricks of The Trade exposes the myths of the securities industry and helps you:
Learn how brokers turn your prospective investments into their quota fillers and commission dollars
Understand how brokers sell six key investments
Recognize nine common closing techniques - and how you can counter them
Take the Broker's Quiz and evaluate your advisor's performance
Avoid costly paperwork snares
Close the knowledge gap between you and your broker
Prepare yourself to manage your own money
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Contents of Tricks of the Trade |
1. Who Really Manages Your Money?
2. How Brokers begin to Turn Prospects Into Customers
3. The All-Important Office Visit
4. The Art of Selling Securities
5. Investment Recommendations Galore
6. Nine Closing Techniques That You Should Know
7. Why Brokers Don't Manage Your Money
8. Costly Paperwork Mistakes You Should Avoid
9. Putting Your Broker to the Test: The Broker's Quiz
10. Six Key Investments and How Brokers Pitch Them
11. The ABCs of Brokering
12. How Brokerage Firms Can Help Full-Service Brokers Do A Better Job
13. The Future of Full-Service Brokers
14. Why You Should Manage Your Own Money
Conclusion: The Final Sale: A Call for Investor Education
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