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Competitive Strategy
Techniques for Analyzing Industries and Competitors
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| by Michael Porter
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- OUT OF PRINT -
This book is no longer available to buy.
As an alternative, consider Competitive Strategy
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Product code: 0138 ISBN: 0684841487,
ISBN13: 9780684841489,
416 pages, hardback, published by Simon & Schuster, New edition edition, 1998
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| Description of Competitive Strategy |
What forces drive competition in an industry?
What moves will competitors make?
How will one's industry evolve?
How do strategic planners respond to competitive actions?
How can a firm position itself to compete in the long run?
Michael Porter's Competitive Strategy is the definitive work on the subject of 'competitive strategy', the hottest new concept in American business today. The book addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for understanding a business and the behaviour of its competitors.
Step-by-step, Porter provides the techniques and tools managers need to successfully conduct an industry and competitor analysis. Just a few examples:
The fundamental factors determining the nature of competition in a business.
The three generic competitive strategies for coping with industry structure: cost leadership, differentiation, and 'focus'.
How to recognize and act on 'market signals' from competitors.
Forecasting how the structure of an industry will evolve.
Competitive Strategy is destined to become the Bible for Fortune 500 managers, company advisers, and securities analysts. |
| Contents of Competitive Strategy |
Part I General Analytical Techniques
1. The structural analysis of industries
2. Generic comparative strategies
3. A framework for competitive analysis
4. Market signals
5. Competitive moves
6. Strategy towards buyers and suppliers
7. Structural analysis
8. Industry evolution
Part II Generic Industry Environments
9. Competitive strategy in fragmented industries
10. Competitive strategy in emerging industries
11. The transition to industry maturity
12. Competitive strategy in declining industries
13. Competition in global industries
Part III Strategic Decisions
14. The strategic analysis of vertical integration
15. Capacity expansion
16. Entry into new business
Appendix A Portfolio Techniques in Competitor Analysis
Appendix B How To Conduct An Industry Analysis |
| Reviews of Competitive Strategy |
'A very important body of thought on the analysis of industry structure and competitors. Financial analysts will find this book indispensable.'
Michael A. M. Keehner, VP , Kidder Peabody & Company
'This landmark work brings a new dimension to strategic planning, hitting hard on the need to understand both the industry structure and competitors' behaviour within the structure.This will be required reading for our general management.'
Donald Taylor, President Rexnord |
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