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Title Information

ISBN:

9780877971689

Pages:

219 pages

Format:

Paperback

Product Code:

0067

Publisher:

Fraser Publishing Company

Published:

01/01/1970

Financial Guru Reviews

An excellent publication on crowd psychology and another that will be of particular interest to those who follow the behavioural movements of the "investment mob". Although not the easiest book to read in one hit and best digested in manageable chunks, I think the quote on the back cover says it all, "In all probability the greatest single work ever written on mass psychology."
Mark Shipman

Press and Industry Reviews

'When popular opinion is nearly unanimous, contrary thinking tends to be most profitable. The reason is that once the crowd takes a position, it creates a short- term, self- fulfilling prophecy. But when a change occurs, everyone seems to change his mind at once. In his classic work, The Crowd, Gustave Le Bon observed that 'the special characteristics of crowds are several - such as impulsiveness, an incapability to reason, the absence of judgement and of the critical spirit.'

Victor Sperandeo, Barron's

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Contents of The Crowd: A Study of the Popular Mind

Introduction:The Era of Crowds

Book 1: The Mind of Crowds
1. General Characteristics of Crowds - Psychological Law of Their Mental Unity
2. The Sentiments and Morality of Crowds
3. The Ideas, Reasoning Power, and Imagination of Crowds
4. A Religious Shape Assumed By All the Convictions of Crowds

Book 2: The Opinions and Beliefs of Crowds
1. Remote Factors of the Opinions and Beliefs of Crowds
2. The Immediate Factors of the Opinions of Crowds
3. The Leaders of Crowds and Their Means of Persuasion
4. Limitations of the Variability of the Beliefs and Opinions of Crowds

Book 3: The Classification and Description of the Different Kinds of Crowds
1. The Classification of Crowds
2. Crowds termed Criminal Crowds
3. Criminal Juries
4. Electoral Crowds
5. Parliamentary Assemblies